Profiles of consumer innovativeness in Turkey
نویسندگان
چکیده
منابع مشابه
Consumer innovativeness influence on really new product adoption
The results of academic research into consumer innovativeness and its influence on product adoption lack consensus. To help close this gap, the study examines the relationship between consumer innate innovativeness, domain specific innovativeness, vicarious innovativeness, and the adoption of really new consumer electronic products. This study employs a quantitative survey-based approach to tes...
متن کاملConsumer Innovativeness and Consumer Expectations for New IT Products: Implications for Purchase Behavior
A field study was conducted to examine if purchase behavior was systematically related with which segments of consumers who differ in their cognitive and sensory innovativeness, and instrumental and expressive expectations, respectively. Hypotheses are developed concerning the relationship with consumer innovativeness and expectations with purchase behavior, and these hypotheses were tested aga...
متن کاملInnovativeness or Confidence? The Effect of Consumer Innovativeness and Self-efficacy on the Acceptance and Diffusion of Innovative Technology
This study analyzed the effects of consumer innovativeness and self-efficacy on different age groups’ acceptance and diffusion of innovative technology. For this purpose, we measured delivery application service users’ innovativeness and self-efficacy, and found each age group’s levels of satisfaction, intent to use again, and intent to recommend. We used this data to analyze the influence that...
متن کاملExplaining consumer satisfaction of services: The role of innovativeness and emotion in an electronic mediated environment
a r t i c l e i n f o The services section has started to dominate economic activity in many industrialized economies since the last decade. The growth of services in Electronic Mediated Environment (EME) has changed the manner in which firms and consumers interact. Drawing on such theoretical foundations as trust, risk perceptions, trying, emotion, and satisfaction, this study proposes an inte...
متن کاملThe role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
Attitudes serving the social-identity function relate nonsocial objects (e.g., products) to social objects (e.g., people). As new products tend to be more exciting than old, familiar products, the authors suggest that these attitudes in ̄uence innovativeness and opinion leadership. Based on recent research on attitude functions and adoption of consumer innovations, this research examines the rel...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Pressacademia
سال: 2018
ISSN: 2146-7943
DOI: 10.17261/pressacademia.2018.967